X - Social Mentions and Response Agent
This template automates the process of monitoring X (formerly Twitter) for brand mentions or specific keywords, analyzing relevant posts, and preparing a queue of items for engagement.
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This automation acts as a social listening agent that actively monitors X.com for you. Here’s how it works:
- Reads Keywords: It starts by reading a list of search terms you define in a Google Sheet.
- Searches X.com: For each keyword, it performs a search on X.com to find recent posts.
- Filters for Popularity: It filters the results to only include posts that meet a minimum view count that you can set.
- Extracts Rich Data: For each qualifying post, it extracts key details including the post content, link, view/like counts, and information about the author such as their bio and follower count.
- Analyzes Sentiment: It uses AI to analyze the sentiment of each post, categorizing it as Positive, Negative, Neutral, or a Question.
- Generates Smart Replies: Optionally, it can generate a context-aware and on-brand reply for each post based on instructions you provide in a Google Doc.
- Organizes Results: All the extracted data and suggested replies are neatly saved into a separate tab in your Google Sheet, creating an organized queue for your team to review.
- Notifies Your Team: Finally, it sends a summary of the new findings directly to a Slack channel of your choice.
Usage Ideas
- Monitor your brand mentions to track customer sentiment and find opportunities for customer support.
- Track competitors' announcements, product launches, and public reception in real-time.
- Discover potential sales leads by searching for phrases like "looking for a tool that..." or "any recommendations for...".
- Find user-generated content by searching for your product names or related hashtags to use in marketing materials.
- Stay on top of industry news and trends by tracking relevant keywords and discussions from thought leaders.
Customization Ideas
This template is a powerful starting point that you can easily tailor to your specific needs. You have the flexibility to:
- Define Your Focus: Specify your own list of keywords to track, whether it's your brand name, competitors, or industry terms.
- Control the Volume: Adjust the popularity filter by setting the minimum view count a post needs to have, and control how many posts are processed for each keyword.
- Use Your Own Tools: Easily change the source Google Sheet for keywords and the destination for results. You can also send notifications to any Slack channel.
- Match Your Brand Voice: Provide your own brand guidelines and response instructions in a simple Google Doc. The AI will use these to craft suggested replies that sound just like you.
- Toggle AI Features: Choose whether you want the agent to simply gather data or also assist by generating proposed replies.
- Customize Your Data: Change the names of the sheets and the data columns used for storing results to perfectly match your existing workflows.
Notes
Copy this Google Sheet to manage the monitored topics, log the posts and review the suggested responses.
Copy this Google Doc to customize the style of the suggested responses.
