Find Decision-Makers From LinkedIn Posts
Automatically find and qualify new business leads from LinkedIn posts, saving them directly into a Google Sheet and sending you an email summary.
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This automation streamlines your lead generation process by finding key decision-makers who are actively discussing topics relevant to your business on LinkedIn.
Here's how it works:
- Reads Your Targets: The automation starts by reading a list of search keywords (e.g., "supply chain logistics," "AI in marketing") from a 'Keywords' tab in your specified Google Sheet.
- Scans the Web: It then searches the web for recent LinkedIn posts containing your keywords.
- Extracts Author Details: For each relevant post, it visits the page to extract the author's name, job title, and company.
- Qualifies Leads: It automatically filters the authors against your predefined lists of target job titles (e.g., "CEO," "VP of Sales") and company industries to identify high-quality leads.
- Saves to Your Sheet: Qualified leads are saved as new rows in a 'Leads' tab in your Google Sheet, capturing their contact info and a link to the post.
- Avoids Duplicates: The automation intelligently keeps track of every post and profile it has already processed in separate 'Posts' and 'Writers' tabs to ensure you never see the same lead twice.
- Sends a Summary: Once finished, it sends a summary email to you with a list of the new leads found and which keywords were most effective.
Usage Ideas
- Sales Prospecting: Build a continuous pipeline of warm leads who are actively discussing challenges your product or service can solve.
- Recruitment: Find potential candidates who are demonstrating expertise or interest in a specific field or technology.
- Market Research: Monitor conversations around specific topics to understand industry trends, common pain points, and competitor activity.
- Partnership Building: Identify influential voices, potential brand ambassadors, or companies to collaborate with in your niche.
Customization Ideas
This template is a powerful starting point that can be easily tailored to your specific sales or marketing strategy. You can work with an assistant to:
- Use Your Own Google Sheet: Simply provide the ID of your Google Sheet. You can also customize the names of the tabs used for keywords, leads, and tracking processed items (e.g., change 'Leads' to 'Prospects').
- Define Your Ideal Lead: Easily change the lists of target job titles and company industry keywords to perfectly match your ideal customer profile.
- Customize the Data You Collect: Modify what information is extracted from LinkedIn, such as adding the author's location or the number of likes on the post.
- Adjust Search Parameters: Widen or narrow your search by changing the number of posts to analyze for each keyword.
- Personalize Notifications: Change the recipients, subject, and body of the summary email to include the information that's most important to you. You can also switch from email to another notification method.
