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Search Visibility Audit Agent

This automation performs a daily audit of search engine results to track your brand's visibility and monitor competitor presence for a list of target search queries. It compares each day's findings with the previous day's and sends a summary report to your email.

This agent acts as your automated SEO and competitive intelligence analyst. Here's how it works:

  • Daily Monitoring: On a schedule you set, the agent takes your list of important search queries.
  • Fast & Efficient Search: For each query, it uses an AI-powered search to retrieve the top search results, focusing on the title and description snippets for speed. It does not need to visit each page.
  • Brand & Competitor Detection: The agent scans the search results for mentions of your brand and a list of competitors that you provide.
  • Historical Comparison: It saves each day's results in a Google Doc, allowing it to compare today's findings with yesterday's. This uncovers trends, such as new brand mentions gained, visibility lost, or changes in the competitive landscape.
  • Automated Reporting: Finally, it compiles a clear, plain-text summary of the audit, including a breakdown by query, a list of changes since the previous day, and actionable recommendations. This report is then sent directly to your email via Gmail.

Usage Ideas

  • Track your brand's "share of voice" for key industry keywords.
  • Monitor how your product is ranked in "best of" and "top tools" listicles.
  • Get alerted when a new competitor appears in the search results for your target terms.
  • Automate client reporting for SEO and content marketing performance.
  • Keep a pulse on the competitive landscape without any manual searching.

Customization Ideas

This template is a powerful starting point that you can easily adapt to your specific needs. You can:

  • Change Search Terms: Easily modify the list of search queries to monitor, from broad industry terms to specific product-related questions.
  • Define Your Landscape: Specify your unique brand keywords and the full list of competitors you want to track.
  • Control the Scope: Adjust how many search results (e.g., top 10, top 20) the agent should analyze for each query.
  • Customize Notifications: While it defaults to sending a report via Gmail, you can change this to send alerts to a different platform, like a Slack channel.
  • Modify Data Storage: The automation uses a Google Doc to store historical data for day-over-day comparison. You can change this to use a different service if you prefer.
  • Personalize the Report: You can work with the Agent Builder Assistant to alter the format, content, and subject line of the final report to match your preferences.

Agent inputs

Required

NameTypeDefault
brandKeywordsarray<string>[]
Keywords representing your brand to detect in search results (e.g. brand name, domain)
competitorKeywordsarray<string>[]
Competitor brand names to track across search results
reportEmailstringNone
Email address to receive the daily visibility report

Optional

NameTypeDefault
maxResultsPerQuerynumber10
Maximum number of search results to process per query
queriesarray<string>['best lead generation tools', 'top lead generation software', 'best marketing automation platforms', 'marketing automation tools comparison', 'best AI agents for business', 'AI agent platforms for automation', 'web automation tools']
List of search queries to audit for brand visibility

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