The ICP Matcher
Automates the process of researching a company, analyzing its LinkedIn profile, scoring it against a custom Ideal Customer Profile (ICP), and saving a detailed report to a Google Sheet.
Cesar Sanchez
Featured Apps
This automation acts as a powerful research assistant for sales, marketing, and business development teams. Here's how it works:
- Input: You provide a company's domain (e.g.,
stripe.com) and a Google Sheet URL. - Find: It uses a search engine to locate the company's official LinkedIn page.
- Extract: It scrapes key data from the LinkedIn profile, including industry, employee count, headquarters location, company description, and recent posts.
- Infer: It uses an AI model to intelligently analyze the extracted data and infer additional details like the company's business model (B2B, B2C) and its likely funding stage.
- Score: The AI then scores the company against your unique Ideal Customer Profile (ICP) criteria across several dimensions, such as industry fit, size, and location.
- Report: Finally, it calculates a total score, assigns a priority tier (e.g., Tier 1, Tier 2), and appends all the rich data into a new row in your specified Google Sheet, creating a structured and actionable lead list.
Usage Ideas
- Automate Lead Qualification: Instantly score inbound leads from sign-up forms to prioritize high-value prospects for your sales team.
- Build Targeted Prospecting Lists: Run a list of company domains through the automation to build a highly-qualified outbound prospecting list.
- Conduct Market Research: Quickly analyze a list of competitors or potential partners to understand their positioning and size.
- Accelerate Deal Sourcing: For venture capital or private equity, use this to perform initial screening on a list of potential investment targets.
Customization Ideas
This template is a powerful starting point, but you can easily adapt it to your specific needs. You have the flexibility to:
- Define Your Perfect Customer: The most important customization is yours to make. Provide your own Ideal Customer Profile (ICP) criteria in plain English, and the automation will adapt its scoring accordingly.
- Customize the Scorecard: You can change the scoring rules entirely. Decide which factors are most important (e.g., company size, funding stage, industry), how much each factor is worth, and what scores qualify for "Tier 1" or "Tier 2" leads.
- Change the Destination: While this template saves results to Google Sheets, you can have the analysis sent to other destinations, such as your CRM, a project management tool, or a messaging platform like Slack.
- Modify the Final Report: You can add, remove, or rename the columns in the output report to ensure you're capturing the exact data points that matter most to your team.
Notes
Use this spreadsheet as a template: https://docs.google.com/spreadsheets/d/1TfhcwLVBKzMVV8JGET-gfy9VtCj5_uJ2gwJbKr5Eh1M/copy
Agent Inputs
Required Parameters
Name | Type | Default |
|---|---|---|
companyDomain | string | None |
Company domain to analyze (e.g., 'stripe.com') | ||
googleSheetUrl | string | None |
Google Sheet URL where results will be saved | ||
Optional Parameters
Name | Type | Default |
|---|---|---|
companyName | string | |
Optional company name hint to help find the correct LinkedIn profile | ||
createNewSheet | boolean | false |
If true, creates a new sheet tab with headers before adding data | ||
icpCriteria | string | B2B technology companies with 100-5000 employees, based in North America or Europe, that are Series A or later with growth signals. |
Natural language description of your Ideal Customer Profile criteria for scoring companies | ||
sheetTitle | string | ICP Company Analysis |
Title for the new sheet tab (only used if createNewSheet is true) | ||
