Instantly Outreach from Google Sheets Leads

This automation sends prepared leads from a Google Sheet into an existing Instantly campaign.

1. Reads Sheet rows: It reads the people tab and joins matching companies rows by company domain when company signal research is available.
2. Extends outreach columns: It adds Instantly outreach state columns if they are missing, preserving existing sourcing columns and values.
3. Selects ready leads: It processes rows with blank, ready, or failedRetryable status and ignores rows already pushed, drafted, sent, skipped, or marked do-not-contact.
4. Applies outreach filters: It can filter by stored personIcpScore and require stored emailVerificationStatus to be deliverable.
5. Generates M1/M2/M3 copy: It personalizes the approved three-email sequence from the initial prompt using row data, company context, and tone of voice guidance.
6. Pushes to Instantly: It creates or updates leads in the configured Instantly campaign and passes the personalized sequence copy as custom variables.
7. Writes Instantly state: It stores generated copy, Instantly lead IDs, timestamps, attempts, and errors back to the people tab so future runs can resume safely.

The Instantly campaign must already have a sequence that uses the m1_subject, m1_body, m2_subject, m2_body, m3_subject, and m3_body custom variables. This template does not source leads, enrich contacts, verify emails, score ICP fit, or configure Instantly sequences.